The goal of this textbook is to provide a package covering all of the issues related to business start-up and those arising from running a small business within the Australasian and South-East Asian contexts.
The geographic markets for the book are Australasia (Australia and New Zealand) and South-East Asia (Indonesia, Hong Kong, Malaysia and Singapore). An increasing amount of goods, capital and people are moving between these two regions and this text provides the reader with a better regional understanding of this environment.
- The 'What would you do? feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation.
- The "Entrepreneur profile' in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders.
- The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the pacific Rim.
Michael worked for several years as a professional small business adviser in Australia. He also ran his own business and was involved in numerous start-up projects. He spent several years working as a ministerial adviser at the state and federal levels, acting as a policy adviser, speech writer and consultant to several cabinet ministers and Members of Parliament.
He is currently National Vice-President of the Small Enterprise Association of Australia and New Zealand, and Deputy Chair of the Fremantle Business Incubator in western Australia.
He is the author or coauthor of four books, with another two currently in production, and has published over thirty articles in various journals and magazines, including the Journal of Small Business Management (USA), International Small Business Journal (UK), Training and Management Development Methods (UK), Australian Certified Practising Accountant, Inside Business Australia, and Studies in Western Australian History.
Thierry Volery is Professor of Entrepreneurship and Director of the Swiss research Institute for Entrepreneurship and Small Business at the University of St Gallen Switzerland. He is also the Managing Director of the SME Intensive Study Program - an executive course offered at the University of St Gallen for owner-managers of small and medium-sized businesses.
From September 1999 until March 2002, he was a Professor of Entrepreneurship and Management at the EM Lyon business school, France. He was previously a senior lecturer in entrepreneurship and international business at Curtin University of Technology in Perth, Western Australia."
Since 2000, he has been a visiting professor at the China Europe International Business School (CEIBS) in Shanghai. Thierry serves on several editorial boards, including the Journal of Small Business Management, the International Small Business Journal and the International Journal of Educational Management. he holds a doctorate in business economics and social sciences from the University of Fribourg, Switzerland. His research interest include entrepreneurship in the Asia-Pacific, corporate entrepreneurship and strategic alliances.