Monday, February 23, 2009
The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation By: Mohanbir S. Sawhney Jeff Zabin Don Tapscott(Foreword) @ RM30.00
Publisher: McGraw-Hill Companies - 2001-04-23
Hardcover | 323 Pages
How do we transform our business into e-business? This is the challenge that many traditional companies are facing. As the framework for business changes, these traditional companies must continually adapt and innovate in order to survive. The old rules of business no longer apply. The transformation from business to ebusiness is not a one-shot process, it is a journey - a systematic series of stages. This text describes the seven stages of ebusiness transformation, from developing a vision to organising the operation. Following a strategic approach, it focuses on reinventing the whole traditional, non-tech business into a strategic ebusiness, rather than integrating an Internet component into an existing business. It shows the reader how to build an underlying framework for decision-making and implementation that will stand the test of time and adapt to the continual changes within the organization.
While some might find the title's promise of transcendental beatitude a trifle overreaching, The Seven Steps to Nirvana nonetheless provides some excellent insight into the design and implementation of an e-business game plan at "low-tech, smokestack" companies that have heretofore shied away from cyber-strategies. Mohan Sawhney, the McCormick Tribune Professor of Electronic Commerce and Technology at Northwestern University's Kellogg Graduate School of Management, and Jeff Zabin, a consultant, writer, and speaker, have produced a thought-provoking yet practical entry point for senior managers and other leaders at these firms. The book progresses from creating an overarching initial vision and initiating other critical preliminary preparations to "putting your money where your mouth is, and getting people in the organization to embrace the oft-threatening new world of e-business." Particularly notable are sections on "thinking like an architect (to) open your mind to new possibilities for business innovation" and mitigating channel conflict--or "dissension among the existing institutions"--by making sure the electronic enhancements you are about to append are truly synchronized complements to what you already have. The ideas behind it all are solid and, perhaps most commendably, are anchored to the needs of a real-world customer base. --Howard Rothman