Monday, February 23, 2009
It's All about Customers: The Perfect Way to Grow Your Customers through Marketing, Sales and Service by John Frazer-Robinson @ Rm50.00
Publisher: Kogan Page - 2000-01-01
Paperback | 256 Pages
For businesses of every size and budget, an internationally acknowledged master of marketing strategy explains how to tap into 'marketing miracles' to gain a leading edge in today's highly competitive markets. His hugely readable book shows how to turn an organization into a truly customer-driven business and watch the 'miracles' happen naturally: sales go up, costs go down. This practical 'bible' on customer loyalty and relationship marketing effectively turbo-charges the whole sales and marketing process.