Sunday, February 22, 2009

Add your review E-Marketing Author: Judy Strauss Adel El Ansary Raymond Frost @ RM65.00

Paperback: 578 pages
Publisher: Pearson Education; 3 edition (11 Dec 2002)

Book Information:

For undergraduate courses in Internet Marketing, E-Commerce, or E-Business.

This best-selling book is unique in that it parallels the organization of an introductory marketing textbook, but it explores key marketing concepts in the context of today's digital/Internet environment. It fills the gap for those who have found Internet Marketing books suffer from too much “E” and not enough marketing or are too narrowly or technically focused on e-commerce.


No comments:

Post a Comment