Wednesday, February 18, 2009

Customer Relationship Management (The Briefcase Book Series) By: Kristin L. Anderson Carol J. Kerr @ Rm30.00

Publisher: McGraw-Hill - 2001-09-18
Paperback | 1 Edition | 164 Pages

Book Information:

This reader-friendly series is must read for all levels of managers

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.

As customer loyalty increasingly becomes a thing of the past, customer relationship management (CRM) has become one of today's hottest topics. Customer Relationship Management supplies easy-to-apply solutions to common CRM problems, including how to maximize impact from CRM technology, which data warehousing techniques are most effective, and how to create and manage both short- and long-term relationships.


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