Monday, February 23, 2009
Strategic Electronic Marketing: Managing E-Business by Kleindl, Brad Kleindl, Brad @ Rm70.00
Publisher: South-Western College Pub - 2002-09-25
Hardcover | 2 Edition | 448 Pages
Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business marketing techniques are fundamentally changing the traditional marketing process. Use this text to prepare students for careers in a rapidly changing environment of dot-com and brick and mortar strategies; non-linear, online, interactive advertising; new product development and distribution processes; and reliance on databases. This text is suitable for both undergraduate and graduate level courses in e-commerce.