Monday, February 9, 2009
Consumer Behavior: Buying, Having, and Being (Pie) Michael R Solomon @ Rm80.00
Publisher: Pearson Education 2003-10-02
This text was my main most enjoyable book for my 2nd year business studies degree. I found it very easy to follow yet still comprehensive in its content. It actually proves to be not only a plain text book to study with, but also a very interesting read. Its simple layout and real world (up to date) case studies make application of theories taught very obvious. It has a great chapter summary each time, as well as revision questions and tests. If you need a good text book for this subject, choose this one!