Monday, February 9, 2009
SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY By Christopher H. Lovelock, Jochen Wirtz @ Rm76.00
Pub. date: 12 December, 2007
Edition: 6th International edition
Description: For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
Publisher:Pearson Education (US)