Sunday, February 8, 2009

Exploring Corporate Strategy: Text and Cases (5th Edition) by Gerry Johnson & Kevan Scholes @ Rm70.00

1000 pages
Prentice Hall; 5 edition
January 21, 1999

Book Information:
Exploring Techniques of Analysis and Evaluation in Strategy, aims to provide an expanded coverage of the techniques of strategic management, thereby complementing the main text. The book contains nineteen articles of which 9 are written by the Strategic Planning Society's Workshop Leaders. The articles are practical rather than discursive, and each one deals with an individual tool or technique that is useful for effective strategic management. The tools and techniques fall into three categories which will be used to carry out: Strategic Analysis, Strategic Choice, Strategic Implementation.

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