ISBN-10: 0-13-127304-3
Publisher: Pearson Education - 2004-02-25
Format: Paperback
Book Information:
For one-semester courses in Business Communication and Business Writing offered in the department of Business, English, and Speech Communication.
This text provides in-depth coverage of current topics and examines how they developed and their implications for the future. Its use of real cases exposes students to the intricacies surrounding any business. Using interesting examples and metaphors the students can relate to difficult concepts and gain a better understanding.
Excellence in Business Communication is a compelling model of today's most effective instructional techniques. Students can experience business communication first hand through a variety of highly involving simulations, activities, and real-world examples. This textbook offers an extraordinary number of devices to simplify teaching, promote active learning, stimulate critical thinking, and develop career skills.
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